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Explain the cultural considerations that need to be taken into account in the development of global marketing plans.

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D​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​iscuss the role culture plays in the development of global marketing plans.
Explain the cultural considerations that need to be taken into account in the development of global marketing plans.
What adjustments does a company have to make t​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​o their marketing strategy to accommodate a global market?
What are the key cultural drivers that challenge marketers when marketing globally? Give examples to support your argument.
Define and support your statements with academic research​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​.

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